Sale shopping is something most people enjoy. It's always nice to make a good purchase. What you should be asking yourself though is, what exactly is "a good purchase"? That something costs less money than usual does not necessarily make it a better purchase than it was before when the item was sold at full price. Does that sound strange? We will explain our reasoning in more detail.



If you have the chance to buy a good garment you really need, which alone costs a little more than two other cheaper garments you don't need as much but which you find exciting, buy the first more expensive garment. In this way, you will build a wardrobe with fewer garments, which you like better, and get more use out of. This is the definition of long-term, sustainable consumption. A purchasing pattern that saves you both money and the time it takes to look for new clothes in stores.

Some very concrete tips on good sale purchases are, for example, well-tailored shoes. They are always up to date and rarely sold. Sometimes, however, a merchant has had them in stock for too long, and as a result lowers the price to clear the stock. The same also applies to jackets and coats in different models, as well as watches from quality manufacturers.

Our favourites from the sale

A quality sale is an ocean of possibilities for those who buy long-term, and with knowledge. If you have the presence of mind to navigate your way past that enticing paisley patterned blazer you are intrigued to own, and instead put your money first on the solid colour blazer you will be able to wear a hundred times as often, you have won. The plain basic garment that may not be as exciting to buy, will often be the one that for a very long time will be the best and most fun to own.

Read more: 5 steps to become a more conscious shopper