Ever since its inception in Herzogenaurach, Germany in 1949, adidas has constantly been a pioneer in the world of sportswear, continuously developing new products and adapting them to athletes’ individual needs – remaining true to the philosophy imbued in the brand by its founder Adi Dassler.

Since the beginning, adidas has always been a forerunner when it comes to sportswear and sneakers. With the adidas Originals label, the brand makes a return to its roots and looks back on some of its biggest successes by reviving a number of retro-classics in the form of the brands most iconic models together with models featuring a new and innovative design language.